{"title":"Chip Heath PDF E-Books","description":"","products":[{"product_id":"the-power-of-moments","title":"The Power of Moments","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe \u003ci\u003eNew York Times\u003c\/i\u003e bestselling authors of \u003ci\u003eSwitch\u003c\/i\u003e and \u003ci\u003eMade to Stick\u003c\/i\u003e explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to \u003ci\u003ecreate \u003c\/i\u003esuch extraordinary moments in our life and work.\u003cbr\u003e\u003cbr\u003eWhile human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eReaders discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMany of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? \u003c\/span\u003e\u003ci\u003eThe Power of Moments\u003c\/i\u003e\u003cspan\u003e shows us how to be the author of richer experiences.\u003c\/span\u003e\u003c\/p\u003e","brand":"Good E-Books","offers":[{"title":"Default Title","offer_id":51610497155346,"sku":null,"price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/1009\/1026\/files\/ThePowerofMoments.jpg?v=1757934264"},{"product_id":"decisive","title":"Decisive","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eChip and Dan Heath, the bestselling authors of\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eSwitch\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eMade to Stick\u003c\/i\u003e, tackle one of the most critical topics in our work and personal lives: how to make better decisions.\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cspan\u003e　\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e   Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e   In \u003c\/span\u003e\u003ci\u003eDecisive\u003c\/i\u003e\u003cspan\u003e, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, \u003c\/span\u003e\u003ci\u003eDecisive\u003c\/i\u003e\u003cspan\u003e takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e   Along the way, we learn the answers to critical questions like these: How can we stop the cycle of \u003c\/span\u003e\u003ci\u003eagonizing\u003c\/i\u003e\u003cspan\u003e over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course?　\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e   Decisive\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003eis the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.\u003c\/span\u003e\u003c\/p\u003e","brand":"Good E-Books","offers":[{"title":"Default Title","offer_id":51610498302226,"sku":null,"price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/1009\/1026\/files\/Decisive.jpg?v=1757934383"},{"product_id":"switch","title":"Switch","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWe all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.\u003c\/span\u003e\u003c\/p\u003e","brand":"Good E-Books","offers":[{"title":"Default Title","offer_id":51610498597138,"sku":null,"price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/1009\/1026\/files\/Switch.jpg?v=1757934508"},{"product_id":"made-to-stick","title":"Made to Stick","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWhat is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour.\u003c\/span\u003e\u003c\/p\u003e","brand":"Good E-Books","offers":[{"title":"Default Title","offer_id":51610499121426,"sku":null,"price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/1009\/1026\/files\/MadetoStick.jpg?v=1757934616"}],"url":"https:\/\/www.goode-books.com\/collections\/chip-heath-pdf-e-books.oembed","provider":"Good E-Books","version":"1.0","type":"link"}